The Alternative Answer

The Alternative Answer

  • UI/UX
  • Visual Design
  • Front-end Development
  • Back-end Development
  • Digital Illustrations
  • Presentation Design

An investor's guide to the nontraditional investments that drive the world’s best-performing portfolios.

The Alternative Answer is a unique media property that provides the reader, in a very conversational style, with an in-depth insight to the broad range of alternative investments. The site's content is an easy to understand review of the ever-changing alternative investment landscape, demystifying the world of alternative investments, and offering unique perspective on how to use and evaluate the various types of strategies and structures.

Our approach was to make complex financial analysis and terminology clear to the regular user through the use of illustrations and simplified navigation, as well as providing contextual links to the extensive video library of financial term definitions.

We also created a Resource Directory — the ultimate database of companies in the alternative investments space, browsable by category and cross-referenced with both articles and financial term video explanations.

Beyond the site design and development, Cohere created a unique animated visual language for financial presentations, book promotional materials, video intros and social marketing assets.