• Logo and Branding
  • Content and Editorial Strategy
  • Product Management
  • UI/UX
  • Visual Design
  • Front-end Development
  • Back-end Development
  • Custom CMS
  • Marketing & Promotional Materials
  • Digital Illustrations

Comprehensive online platform connects New Yorkers with information, resources and jobs in New York City’s digital economy.

Digital.NYC is the official online hub of the New York City startup and technology ecosystem, bringing together every company, startup, investor, event, job, class, blog, video, workspace, accelerator, incubator, resource and organization in the five boroughs. It is the result of a unique public/private partnership between the office of Mayor Bill de Blasio, the New York City Economic Development Corporation, IBM, Gust, Cohere Studio and over a dozen leading NYC-based technology and media companies.

For this project we designed and developed the site architecture, the content strategy, the UX and UI user flows, the front-end and back-end interface, the custom CMS and a comprehensive platform to support creation of future hubs. Working with hundreds of content providers we created rich content destinations for New York’s latest startups, investors, events, jobs, classes, blogs, videos, workspaces, accelerators, incubators, and startup resources.

Among many innovative ideas and features we designed and implemented are Universal Event Calendar, Complete Co-Working Spaces Guide, the database of startups and VC and angel investors, up-to-the-minute news about NYC’s tech and digital community and unified search across the entire New York City digital ecosystem.

We also created Digital.NYC's identity, visual design language, ad campaign templates, sponsor materials, ongoing editorial strategy and content creation workflows.